B2B Go-To-
Market Advisory
Bye Bye Consultants.
Hello Hands-On Go-To-Market & Growth Expertise.
Extensive
B2B experience
Holistic
GTM Acceleration
Incentivized by Company Success
Trusted by 35+ B2B startups across Europe
We’ve helped them build GTM teams, unlock growth, and scale without relying on agencies.
How We Can Help
Comprehensive go-to-market services designed to unlock scalable, repeatable growth for B2B tech companies
01
Go-To-Market Diagnostic
A full audit of your GTM engine to identify gaps, misalignments, and untapped opportunities.
02
Market Expansion
Guidance and execution support for entering and scaling in European markets.
03
Revenue Architecture
CRM and process design to unify your Go-To-Market and drive efficiency at scale.
04
Product Marketing Fundamentals
Messaging, positioning, and strategic storytelling built on real customer insights.
05
GTM Strategy
Strategy on how to tackle your market including market analysis, segmentation, geo, GTM motions, resources and KPIs.
06
Sales Fundamentals
Build the core sales systems, processes, and materials your team needs to sell effectively.
07
Marketing Fundamentals
Once we have established your Go-To-Market strategy, we can deep dive into each marketing channel.
08
Coaching, Workshops & Fractional Leadership
Targeted support to fill expertise gaps, build internal capability, and accelerate progress.
85+
Years of experience
Every team member has at least a decade of experience in leading B2B tech companies.
35+
happy clients
Together we supported +35 startups, scale-ups and unicorns.
10+
European markets
Extensive experience and folks on the ground in a variety of European markets to make sure you hit the ground running.
5+
unicorns
We have seen what great looks like while supporting unicorns like Google, SoSafe, Adjust, Trade Republic and Uber.
Decades of Expertise in B2B Tech & European Markets
We’re operators, not consultants. With over 10 years of hands-on experience per team member, we’ve helped 35+ startups, scale-ups, and unicorns grow across 10+ European markets.
Proven Playbooks
Rooted in SaaS successes, and failures
Industry Benchmarks
Deep industry benchmarks to define "what great looks like"
Growth Shortcutes
Shaped by mistakes we've made, so you don't have to
What Our Clients Say
Real feedback from the executives who’ve accelerated their growth with our strategic guidance
"The new value proposition is a game-changer. It clearly positions Proliance in the market, highlighting our strengths in both privacy and information security."
"Norman's expertise in setting up bottom-of-the-funnel campaigns made a huge impact. The shift in channels and campaign types improved our lead quality significantly and we started to capture higher intent leads."
“Working with B2B Practitioners helped us move to a clear, automated lead management system. Our SDRs now focus only on the leads that truly match our ICP—and that’s made a huge difference to our efficiency and conversion rates."
"The strategic product marketing workshop gave us the clarity on how to structure our personas into global and local decision makers and champions. The competitor analysis forced us to think hard on where we wanted to position ourselves in the market."
Success Stories
Proliance
Proliance, a platform specializing in data privacy and information security, was facing a significant challenge: their marketing team was leaderless and disjointed. Without a clear focus or responsibility, the team struggled to generate sales-ready leads, leading to a decline in
marketing-generated pipeline.
Botfriends
BOTfriends, a startup specializing in conversational AI for applications such as chatbots and voicebots, was experiencing declining campaign performance, worsening conversion rates, and decreasing win rates. The company was also facing in some cases price battles, due to increased commoditization and competition in this segment, making it challenging to grow sustainably
Small team, Big wins
We’re a well-aligned squad with decades of combined experience in B2B go-to-market strategy. We’ve worked together successfully before and know how to deliver.
Norman Rohr
Founding Partner & Chief Marketing Officer
Anastasia Albert
Managing Partner & VP Growth
Nabeel Hashmi
Revenue Operations
Berta Menendez
Revenue Marketing
Noud van Alem
Product Marketing
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