Recognize yourself?
You raised another funding round. Now what?
How to build the best team?
B2B tech businesses struggle to find relevant professionals with hands-on experience of solving specific GTM & growth challenges.
How do I grow?
Missed growth opportunities can cost businesses millions of Euros resulting in stagnation and questions from investors.
Do I hire an agency?
Agencies operate in silo from the Go-To-Market motion, don’t adapt to macroeconomic conditions and have wrong incentives.
What does great look like?
Revenue operators struggle to benchmark their businesses against best-in-class companies and build knowledge in-house.
Enabling businesses to understand the forest and grow trees
B2B Practitioners is a Go-To-Market Advisory for b2b tech companies with up to Є20 million ARR. We design, evaluate, refine, and scale your Go-To-Market strategies across European markets. Leveraging a combined 70 years of experience in 35+ startups, scale-ups and unicorns in 10+ European markets, we take a holistic approach to your Go-To-Market acceleration. We are NOT an agency, but a team of operators that have worked together in the past. Collectively productive. Incentivized by your company's success. Strategic support with deep execution expertise.
How We Can Support You
From strategy to hands-on execution. We have done it all. Our customers are Venture Capital funds as well as startups and scaleups in the B2B tech space.
GTM Diagnostic
Review of current setup and recommendations for future improvements incl. RICE (reach, impact, confidence, ease) score.
GTM & Product Marketing
Go-To-Market strategy incl. market & TAM analysis, ICP, messaging / positioning, JTBD, channel mix and rollout plan.
Marketing & Sales Fundamentals
Comprehensive marketing and sales fundamentals, ensuring you are ready to create demand for your product and hit targets.
Coaching & Fractional Support
Sparring partner for your team to challenge the status quo, accelerate their development and give input for future improvements.
WHY YOU SHOULD WORK WITH US
1
Extensive Experience in B2B Tech
We are a team of operators. Every team member has over a decade of experience in the B2B tech sector. Together we have supported 35+ startups, scale-ups and unicorns in 10+ European markets.
Our benchmarks and best practices are derived from deep industry knowledge, guiding you to understand what great looks like.
Having supported 35+ SaaS businesses, we have failed and succeeded multiple times. Leverage what we've learned to avoid common pitfalls and accelerate your growth!
2
Holistic GTM Acceleration
Our Go-To-Market Diagnostics evaluate every aspect of your strategy, prioritizes course corrections and uncovers missed opportunities.
Our team of experts in sales, marketing, customer success and revenue operations provides a unified view that ensures aligned Go-To-Market efforts.
Our strategic support coupled with deep execution expertise adapts to evolving market conditions, growth stages, and business needs.
3
Incentivized by Company Success
We partner with only a select number of companies, providing focused attention that aligns with each business's goals.
As we have worked together in the past, we are collectively productive to quickly empower your team with the needed skills. In the end we want to make ourselves obsolete.
Leveraging our deep insights into investor and board dynamics, we develop narratives that resonate with stakeholders and support strategic objectives.
Meet our team
Our founding team is a group of highly knowledgeable and skilled professionals from companies like Google, Xentral (Sequoia backed), Pixability, Adjust, Celonis, Project A and Rocket Internet. Over decades we have built a large network of exceptional B2B marketing, sales and data professionals that we can tap into.
We don't like to brag, but...
We have supported b2b tech companies across multiple stages and a variety of business models.
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Trusted by THESE B2B TECH companies
Norman is an exceptionally skilled GTM leader who knows how to build marketing teams from scratch and bring them to their full potential across all areas of brand, product, growth and customer marketing.
Nico Wengler,
Head of Sales (Xentral)
The initial workshops on positioning and ICP were eye-opening. We realized the importance of keeping these fundamentals up-to-date and actively using them in our strategy.
Daniel Rösch,
Co-Founder (BotFriends)
"Seeing the marketing team exceed their targets by 66% was incredibly rewarding. It showed that with the right focus and strategy, we can reverse the negative trend."
Alexander Ingelheim, Founder & CEO (Proliance)
