Case studies
Strategic go-to-market advisory designed to accelerate your B2B growth through proven methodologies and deep industry expertise.
Proliance
Data Privacy & InfoSec
Proliance, a platform specializing in data privacy and information security, was facing a significant challenge: their marketing team was leaderless and disjointed. Without a clear focus or responsibility, the team struggled to generate sales-ready leads, leading to a decline in marketing-generated pipeline.
Botfriends
Conversational AI
BOTfriends, a startup specializing in conversational AI for applications such as chatbots and voicebots, was experiencing declining campaign performance, worsening conversion rates, and decreasing win rates. The company was also facing in some cases price battles, due to increased commoditization and competition in this segment, making it challenging to grow sustainably.
JENTIS
Server-side Tracking Platform
JENTIS empowers marketers to boost performance with high-quality first-party data, delivered through their advanced server-side tracking technology. The team aimed to standardize and automate its lead management processes to boost efficiency across the go-to-market (GTM) function.
Softgarden
Recruiting & HR-tech
Softgarden, a talent acquisition software provider, was growing without a clear ICP, leading to misfit customers and diluted go-to-market efforts. By defining its ICP and aligning teams around segment-specific motions, it turned that clarity into a focused, scalable growth engine.
Sparetech
MRO Data Intelligence Platform
Sparetech, an MRO Data Intelligence platform based in Munich, struggled to move beyond a “data cleansing” perception and stand out against global competitors. B2B Practitioners refined their ICP, narrative, and sales enablement to position Sparetech clearly as a strategic MRO Data Intelligence partner for enterprise customers.
Veact
Automotive Marketing Platform
Veact, an automotive marketing platform from Munich, had a powerful solution but unclear positioning, an outdated website, and no structured marketing engine, leading to confusion and stalled growth. B2B Practitioners rebuilt Veact’s product marketing fundamentals, brand, and GTM setup, enabling clearer communication, re-engaged customers, and a scalable foundation for demand generation
More Success Stories
Coming soon – additional case studies from our client partnerships
FinTech Innovation
Payment processing platform
Case study coming soon
HealthTech Scale
Healthcare analytics solution
Case study coming soon
EdTech Growth
Learning management system
Case study coming soon