About Us
Expert operators delivering successful B2B growth strategies
Having worked in the industry for decades, we have successfully launched hundreds of B2B products across Europe, elevated GTM strategies, optimised customer journeys and generated millions in revenue. We have seen all types of growth stages, business models and team setups and know what great looks like.
B2B Practitioners operate as part of your team, identify and solve your growth challenges. Forget agencies siloed from your team. Take the shortcut to successful Go-To-Market and avoid pitfalls. Jump-start your organisational learning with the ideal setup for your individual stage – augmenting or substituting roles in your organisation.
Our founding Team
Operators with decades of combined experience
Norman Rohr
Founding Partner & Chief Marketing Officer
Ex-Google, Pixability, Xentral, Uberall. Led GTM strategy at scale-ups and served as interim CMO.
Anastasia Albert
Managing Partner & VP Growth
Ex-Project A, Xentral, two startup exits. Deep know-how in marketing, sales and customer success.
Norman Rohr
Founding Partner & Chief Marketing Officer
Ex-Google, Pixability, Xentral, Uberall. Led GTM strategy at scale-ups and served as interim CMO.
Anastasia Albert
Managing Partner & VP Growth
Ex-Project A, Xentral, two startup exits. Deep know-how in marketing, sales and customer success.
Extended European Team
Specialist experts across key business functions
Noud van Alem
Partner, Brand
Nabeel Hashmi
Partner, Revenue Operations
Céline Belguendouz
Growth Marketing
Lorenzo Corradi
Marketing Automation
Martin Scholz
Strategic Partnerships
Berta Menendez
Partner, Revenue Marketing
Noud van Alem
Product Marketing
Nabeel Hashmi
Revenue Operations
Céline Belguendouz
Partner & Growth Marketing
Lorenzo Corradi
Marketing Automation
Martin Scholz
Strategic Partnerships
Berta Menendez
Revenue Marketing
Our Partners
Trusted by leading investors and advisors in the European tech ecosystem
Why You Should Work With Us
01
Extensive Experience in B2B Tech
We are a team of operators. Every team member has over a decade of experience in the B2B tech sector. Together we have supported 35+ startups, scale-ups and unicorns in 10+ European markets.
Our benchmarks and best practices are derived from deep industry knowledge, guiding you to understand what great looks like.
Having supported 35+ SaaS businesses, we have failed and succeeded multiple times. Leverage what we’ve learned to avoid common pitfalls and accelerate your growth!
02
Holistic GTM Acceleration
Our Go-To-Market Diagnostics evaluate every aspect of your strategy, prioritizes course corrections and uncovers missed opportunities.
Our team of experts in sales, marketing, customer success and revenue operations provides a unified view that ensures aligned Go-To-Market efforts.
Our strategic support coupled with deep execution expertise adapts to evolving market conditions, growth stages, and business needs.
03
Incentivized by Company Success
We partner with only a select number of companies, providing focused attention that aligns with each business’s goals.
As we have worked together in the past, we are collectively productive to quickly empower your team with the needed skills. In the end we want to make ourselves obsolete.
Leveraging our deep insights into investor and board dynamics, we develop narratives that resonate with stakeholders and support strategic objectives.