Our Services
Strategic go-to-market advisory designed to accelerate your B2B growth through proven methodologies and deep industry expertise.
01
Go-To-Market Diagnostics
We conduct a comprehensive diagnostic of your go-to-market setup, examining everything from revenue metrics and funnel health to customer targeting, sales processes, and data architecture. This gives you a clear view of where you stand and what needs to change—fast. You’ll walk away with prioritized insights, not just observations.
02
Market Expansion
We help North American and DACH-based companies expand successfully across Europe. Whether you’re launching in a new region or scaling an existing footprint, we bring the local expertise, go-to-market know-how, and on-the-ground insight needed to adapt your messaging, motion, and operations for each target market.
03
Go-To-Market Strategy
We design go-to-market strategies that serve your unique context; whether you’re targeting new segments, entering new markets, or evolving your sales motions. From market analysis and segmentation to channel mix (inbound, outbound, partner) and resourcing, we help you build a strategy that aligns teams, supports scale, and drives execution. Each plan is grounded in your stage, ambition, and operating model—no copy-paste frameworks.
04
Product Marketing Fundamentals
We work with your team to sharpen product marketing from the ground up: defining Ideal Customer Profiles and personas, mapping the buyer journey, analyzing competitors, and crafting messaging pillars that differentiate you in the market. The result is a narrative that resonates with your audience and a strategy that aligns your teams.
05
Marketing Fundamentals
We build the foundation for marketing that reliably drives pipeline. Through channel deep dives—paid, organic, partner, events, and lifecycle—we pinpoint where to play and how to win. Using the 7Ps, we align positioning, offers, and operations into a practical marketing plan. You leave with clear priorities, testable plays, and the cadences and metrics to run them—so your marketing scales with confidence.
06
Sales Fundamentals
We help you lay the groundwork for repeatable, scalable sales execution. From designing sales funnels and outbound motions to setting up enablement materials, quotas, and compensation models, we make sure your sales team has what it needs to succeed. Whether you’re hiring your first reps or optimizing a team in motion, we give structure to your sales engine—without slowing it down.
07
Revenue Architecture
We implement and optimize CRM systems like HubSpot to create the backbone of your revenue engine. By designing standardized, automated processes across marketing, sales, and customer success, we help your team operate with clarity, consistency, and speed. The result: fewer manual tasks, cleaner data, and better visibility across the entire go-to-market funnel. We don’t just install tools—we architect systems that scale with you.
08
Coaching, Workshops & Fractional Leadership
We offer tailored workshops, executive coaching, and fractional leadership to guide your team through critical GTM decisions. Whether you need interim leadership, functional mentoring, or focused upskilling, we provide senior-level involvement that empowers your team—and moves your business forward without long-term dependency
What Our Clients Say
Real feedback from the executives who’ve accelerated their growth with our strategic guidance
The new value proposition is a game-changer. It clearly positions Proliance in the market, highlighting our strengths in both privacy and information security."
"Norman's expertise in setting up bottom-of-the-funnel campaigns made a huge impact. The shift in channels and campaign types improved our lead quality significantly and we started to capture higher intent leads."
“Working with B2B Practitioners helped us move to a clear, automated lead management system. Our SDRs now focus only on the leads that truly match our ICP—and that’s made a huge difference to our efficiency and conversion rates."